McDonald's made a really stupid decision and upset many chinese when they decided to exclude the pig from their 12 horoscope doraemon toy collection. For once in the entire chinese horoscope history, there's only 11 characters. The reason for the exclusion is so as not to offend the muslim community in Singapore. About 75% of the nearly 5 mil population in Singapore is chinese. I really admire McDonald's stand in risking that 75% to uphold racial harmony. I guess toy shops should stop selling Porky Pig (in Looney Tunes) coz muslim children might walk into the shops. And The Simpson movie should be banned from Singapore (at the time it was showing) because of the Spider Pig song.
Frankly, I don't really think this is McDonald's fault as an organisation. It should be the fault of some drunk executives trying their luck to see if they would get sack for helping McDonald's lower their profit by coming up with weird and ridiculous ideas.
Singapore, as a nation, took alot of efforts in building racial harmony. It is not an uncommon sight to see children of different races playing together at the playground or neighbours of different races chatting at the void deck. We have come a long way. So what make them think that putting a pig toy in a combo meal toy collection would spoil that? I seriously have no answer except for the drunk executives. Or maybe....it's a promotional gimmick! If that's the case...it has backfired!
My suggestion...take a survey and see the response. It might not be what they think it is. Let consumer speaks for themselves
No comments:
Post a Comment